we did this series of posters to promote the 2009 pendoring awards as well as their perennial cause: use of the afrikaans language in advertising.
it's pretty simple: we directly translated a bunch of iconic advertising catchphrases from their original afrikaans into english so as to demonstrate how incomprehensibly impotent and bizarre they would’ve been sonder die taal.
oh, then we totally anti-art directed them to make it even more comically ridiculous.
btw, the pay-off line 'moenie die taal akskeep nie' used at the bottom is the official one - we didn't make it up.
- go hit them to see the full sizes and another one at flickr
- oh yeah, sorry for being away for so long.
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